Two Korean-American banks (that is, banks in the US that had been originally set up to serve the Korean community) were merged not too long ago. BBCN Bank and Wilshire Bank, both based in San Francisco, joined forces to grow to be Bank of Hope The brand, including visual identity, was developed by Landor Associates.
Prosen stressed that the most efficient plans are those with specific measurable goals that can be simply evaluated on an ongoing monthly basis. He also advocates extended-range plans covering 3 to 5 years as valuable for setting and directing communication to senior management.
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