Added Value, the global brand development and advertising insight consultancy, has contributed a chapter to the world’s initial authoritative book to be published about the luxury market in India. The Luxury Market in India: Maharajas to Masses, co-edited by Glyn Atwal and Soumya Jain, and published by Palgrave Macmillan, is a window into the very complex Indian luxury marketplace.
Technology is supposed to make our lives less difficult, permitting us to do issues much more rapidly and efficiently. But too often it seems to make things tougher, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious functions and book-length manuals, and automobiles with dashboard systems worthy of the space shuttle.
Legacy publishers and broadcasters are being forced to make a decision no matter whether to contribute their expensively made content to the master apps – or threat getting marginalized as shoppers forsake their meticulously tended digital brands for the convenient and compelling aggregation platforms fielded by the tech giants.
The marketing of high-priced luxury goods influences the getting energy of buyers. So some individuals use unscrupulous implies to boost their income for the goal of receiving things they perceive as necessities of life. Hence unnecessary marketing creates corruption in the society.